Developed for Blockbuster Australia, Treasure Hunt was a smartphone based Summer 2012-13 promotion to drive customers to their stores to claim prizes won through the app. Blockbuster Treasure Hunt was deployed to iPhone, iPod and Android devices using the same code base.
Based around the proven "roll a dice - answer a quiz question" game, players would advance a game piece along a tropical beach setting, testing their movie knowledge and unlocking prizes which could be claimed at their local Blockbuster store.
Integrated within this app was a QR Code reader which allowed users to scan a barcode in store to claim free rentals and other prizes. Social media was integrated in to leaderboards allowing users to compete with friends.
As lead developer, I was responsible for the majority of aspect of the app. That includes the code base, app flow, reporting, user interaction, sound and music. Most of the UI was provided by another member of our team.
Developed by: 3RD Sense Pty Ltd
Client: Blockbuster Australia Pty Ltd
Released: November 2012.
Status: No longer live due to client promotion ending.
